What is a magalogue?

According to WWD (March 14) it is what is being released this week by Frederick's of Hollywood.  Billed as a combination catalog and magazine creating the Frederick's lifestyle brand, the publication is planning to go monthly in fall with 16-36 page issues.    FOH has gone beyond lingerie to "biker chic and shoes."  Get your name on the email list.  I'm interested to see how this will turn out and if it will be a new publication trend.

The new Frederick's of Hollywood manifesto